Canadian e-commerce company Shopify founded Shopify Rebellion, its own export organization that wants to participate in a variety of games.
The e-commerce giants have chosen to embark on their journey into competitive gaming with Blizzard’s real-time strategic title, StarCraft II.
The Shopify rebellion started with three well-known competitors in their ranks, namely host Sasha “Scarlett”, “BuN” Hyun Wu, and Julian “Lambo” Brosig.
Dario Vunsch, a retired StarCraft II player better known in the gaming world as TLO, left esports team Liquid in September 2020 to join the e-commerce team.
When non-endemic companies choose to play sports, they usually sponsor teams or competitions. Shopify has decided that player placement and management is beneficial – it can be a complex marketing endeavor for their e-commerce offering.
“We wanted to investigate what makes exporting great. Human stories told in-game and off-screen,” said TLO of Shopify’s sports. “Jokes. Discipline. Endless pursuit of mastery. What could be better than This journey to begin with. Like the three legendary players who play a game historically important to the sport, after all, a game can initiate anything.
Paper Crowns, a creative and marketing agency, is behind the Shopify Rebellion brand. In precisely January 2021, according to a tweet, they are working with infrastructure giant Vindex, Overwatch and Call of Duty developers Activision Blizzard and legendary organization Dignitas.
