Groupies, agents, and fame. They are stuck in pop stars, but not only in bands, actors, or football players. The e-sports market also has all of that and much more. Betting companies sponsor clubs, put ads on stadiums, and sometimes become valuable partners to competitions. The outcome is an industry that already surpassed the billion-dollar threshold, and which is seen as one of the top media trends for the next decade, getting almost as popular as NHL betting. But why is that so?
E-sports, the short form of electronic sports, connect people from all over the world to play video games. So, basically, people are getting money by doing something that is considered entertainment. And, as the market grows and enters a maturation phase, e-sports conquer new sources of revenue, being the betting industry one of the most relevant.
What makes it so appealing? I’ll tell you all about it now!
[IMAGE – https://unsplash.com/photos/Mf23RF8xArY]
Easy Access
Last year, the League of Legends World Championship gathered 100 million viewers. The number represents the main effect of having tournaments streamed for free, and TV channels dedicated exclusively to gaming. Furthermore, having available videogames with various stories makes it easier to engage different people. So, virtually, this easy access increases the chance of attracting people interested in betting.
Novelty
When we talk about gaming, there’s always something coming up. Producers and developers seek every day to develop new virtual worlds, including characters, tools, and abilities. Thus, people do not run out of novelties. Innovation is put into the service of e-sports, giving it a sense of never-ending industry which, in turn, means that one looks to that market as a valuable branch worth investing in.
Different Ways to Bet
Gamers choose their path on the game, while bettors choose in which currency they want to bet on them. Nowadays, it is even possible to use cryptocurrencies to bet on e-sports. That means not having to go through a bank nor to give basic personal details. Using technology this way for exchanging digital information, paying a bet is more secure and calls more people to do so. Not to mention, obviously, the fact that bettors can place their odds from wherever they are, comfortably seated… or even running.
New Screens
Mobile games are the new market for video games, accounting for 50% of the entire industry. Without needing a console or PC, there’s new freedom in gaming. In the competition field, innovation goes further and now allows gamers to connect their mobile phones with console controllers. Competitiveness gets higher and bets get more enthusiastic.
Persistent Emotion No Matter What
In the middle of a pandemic, people say that e-sports betting has everything to achieve the greatest of the years. All because this new digital paradigm we live in made the gaming industry nearly the only show in town. Football matches, for example, were canceled and the outcome was an even bigger growth in e-sports betting.
The Major E-Sports Betting Markets
Now that you know why e-sports are calling more and more bettors, it’s time to know where they are. The straight answer is easy: Asia, particularly China. And that isn’t surprising, right?
Please don’t take this as a stereotype, but the truth is Chinese people are into gaming. This, along with highly populated areas, put the country on the top of e-sports betting. Just think about what I told you in the ‘Easy Access’ section: more people mean more potential bettors and increased revenues in every competition.
Where to Bet in 2020?
Betting on e-sports is no different than betting on other sports. Usually, people go to a website and place a bet on the winning player or winning team. As there are loads of websites to do so, it’s important to take some factors (such as reputation) into account, when choosing one. In 2020, 22Bet and Betway are seen as the most user-friendly esports betting sites. Explore them and take a chance!
The Future State of E-Sports Betting
Not surprisingly, the market is expected to keep growing, over the next decade. Big companies will buy smaller ones and it will be possible to place a bet during a tournament. So, things may get even more enthusiastic, with more games coming up and the US, the UK, and Germany taking a more important position in the field.
Meanwhile, Artificial Intelligence will enter the game, but it won’t decrease the popularity of gaming.
More fans, more money going around, and loads of emotion. E-sports betting has a bright future waiting for it. Do you wanna bet?
