How to stand out when applying for jobs in a tightening employment landscape
Key Points:
- Senior recruitment consultant reveals effective strategies for job hunting as UK vacancies have decreased by 11.8% year-on-year
- Expert shares ten practical techniques including CV optimisation, networking tactics, and leveraging LinkedIn to secure interviews
- Recruitment specialist explains why customisation and preparation are more important than ever in today’s competitive job market
Finding a new job in 2025 requires more effort and strategy than ever before. Recent figures from the Office for National Statistics show UK job vacancies have fallen to 819,000 between November 2024 and January 2025, marking the 31st consecutive quarterly decrease. With vacancies down by 11.8% compared to the same period last year, job seekers are facing increased competition for available positions.
“The statistics confirm what we’re seeing daily – each open position now attracts significantly more qualified candidates than in previous years,” explains Julia Yurchak, Senior Recruitment Consultant at Keller Executive Search, a premier global talent solutions firm with a network of partners in 71 countries. “This means job seekers need to be more strategic and thorough in their approach to stand out from the crowd.”
Drawing from her extensive experience placing professionals across diverse industries, Yurchak has identified ten proven techniques to help job seekers navigate today’s competitive market and increase their chances of landing interviews and offers.
1. Tailor Your CV for Each Application
Instead of using a one-size-fits-all approach, customise your CV for each position you apply for. Highlight the skills and experiences most relevant to the specific role and company.
“The most common mistake I see is candidates using the same generic CV for every application,” says Yurchak. “Applicant tracking systems are increasingly sophisticated, and recruiters spend an average of just 7.4 seconds scanning a CV. Making your relevant experience immediately visible significantly increases your chances of making it to the next stage.”
2. Optimise for Applicant Tracking Systems
A lot of companies today use software to filter applications before a human even sees them. Include relevant keywords from the job description in your CV and cover letter, but avoid keyword stuffing, which can appear inauthentic.
3. Leverage LinkedIn Strategically
Your LinkedIn profile should complement, not duplicate, your CV. Ensure your profile is complete with recommendations, endorsements, and examples of your work where possible.
“LinkedIn isn’t just an online CV—it’s a networking platform. Engage with content in your industry, share relevant articles, and join industry groups. This activity makes you more visible to recruiters who often search for passive candidates – professionals who are currently employed and not actively searching for a new job, but might be open to opportunities if approached,” Yurchak explains.
4. Tap Into the Hidden Job Market
Almost 70% of jobs are never advertised publicly. Build and nurture your professional network through industry events, alumni associations, and professional groups to gain access to these hidden opportunities.
5. Prepare Company-Specific Research
Research each company thoroughly before interviews. Understand their products, services, recent news, competitors, and company culture.
“Candidates who can speak intelligently about our clients’ businesses and challenges immediately stand out. It shows genuine interest and helps you frame your experience in terms of the value you can add to their specific situation,” says Yurchak.
6. Develop a Compelling Personal Brand
Identify what makes you unique as a professional and ensure this message is consistent across all platforms and interactions. This could be a combination of your skills, experience, and personal attributes.
7. Practice Modern Interview Techniques
Prepare for various interview formats including video, panel, and competency-based interviews. For video interviews, test your technology beforehand and choose a professional, well-lit setting.
8. Follow Up Thoughtfully
Send a personalised thank-you note within 24 hours of your interview, referencing specific points discussed and reiterating your interest in the role.
“A well-crafted follow-up email demonstrates professionalism and keeps you top of mind. Many candidates skip this step, but it can be the differentiator in close hiring decisions,” Yurchak notes.
9. Develop In-Demand Skills
Identify skills gaps in your field and take proactive steps to address them through courses, certifications, or volunteer work. In 2025, data literacy, digital collaboration tools, and adaptive thinking are particularly valuable across industries.
10. Maintain Resilience and Persistence
Job hunting can be challenging, particularly in a competitive market. Establish a routine, set realistic goals, and celebrate small victories along the way.
“The candidates who ultimately succeed are those who can maintain momentum and a positive attitude throughout the process. Job hunting is rarely linear—sometimes opportunities emerge from unexpected places or after several rounds of applications,” explains Yurchak.
Julia Yurchak, Senior Recruitment Consultant at Keller Executive Search, commented:
“In today’s job market, standing out requires more than just ticking the basic boxes. With each vacancy attracting significantly more applicants than in previous years, the difference between getting an interview and being overlooked often comes down to preparation and attention to detail.
“I’ve seen candidates transform their job search results by implementing these techniques consistently. The most successful job seekers approach their search strategically—they research thoroughly, customise their applications, build meaningful professional connections, and persist through inevitable setbacks.
“What’s particularly important to understand is that the recruitment process is increasingly nuanced. Companies aren’t just looking for someone who can do the job; they’re looking for people who fit their culture, understand their challenges, and can demonstrate the value they’ll bring from day one. The candidates who can communicate this effectively, both in writing and in person, are the ones who ultimately succeed.”
