- Poland is the most body-conscious country, with the highest number of gym-related concerns on the list.
- Emiratis are twice as likely to search for diets as exercise, favoring quick fixes over lasting habits.
- The U.S. has the most weight-loss searches, yet with fewer than 1,200 gym-related queries per 10,000 people, indicating a weaker focus on action.
A recent study by Kaiia analyzed global search trends to determine which countries are the most insecure about their body and appearance. The research examined how often people in each country searched for terms like “how to lose belly fat fast,” “calorie deficit calculator,” and “best diet for weight loss.” It also considered interest in protein powders, gym availability, and six-pack workouts. Countries were ranked based on overall search intensity per 10K of the population.
| Country | How to lose belly fat fast (per 10K) | How to build muscle quickly (per 10K) | Calorie deficit calculator (per 10K) | Protein powder for weight loss (per 10K) | Best diet for weight loss (per 10K) | How to get a six-pack (per 10K) | Gym near me searches (per 10K) |
| Poland | 1.74 | 0.58 | 1.24 | 1.08 | 2.16 | 2.16 | 18236.84 |
| UAE | 19.02 | 5.20 | 10.81 | 24.52 | 46.34 | 12.61 | 5805.17 |
| Spain | 1.85 | 0.40 | 1.12 | 1.39 | 2.61 | 2.61 | 3305.26 |
| Mexico | 0.48 | 0.12 | 0.30 | 0.48 | 0.71 | 0.71 | 1857.34 |
| UK | 37.17 | 7.81 | 22.44 | 34.83 | 89.45 | 27.69 | 1182.48 |
| USA | 27.99 | 6.77 | 12.98 | 28.43 | 66.58 | 18.64 | 1105.88 |
| Japan | 0.57 | 0.14 | 0.30 | 0.45 | 0.88 | 0.88 | 890.40 |
| Canada | 24.23 | 6.16 | 14.75 | 22.08 | 51.95 | 51.95 | 493.51 |
| Australia | 28.12 | 7.50 | 21.15 | 44.77 | 71.15 | 71.15 | 18.58 |
To access the full research, please follow this link
Poland is the most body-conscious country, recording the highest number of gym-related questions among the population. The country also records a high number of searches for “how to lose belly fat fast” and “best diet for weight loss,” showing a strong cultural concern about body image and fitness.
The UAE follows closely behind, recording one of the highest rates of “quick-fix” diet queries – particularly around “best diet for weight loss.” With 5.8 million gym-related searches each month, the UAE ranks second among the countries most concerned with their appearance.
Spain ranks third, generating 8,800 monthly searches for “how to lose belly fat fast.” With 15.7 million gym-related queries monthly, it stands out as one of Europe’s most body-focused nations.
Mexico takes fourth place, with a high interest in quick diets and weight management. Approximately one in five residents search for “best gyms near me,” placing Mexico among the world’s most image-conscious countries.
The UK is at number five, ranking second globally for searches like “best diet for weight loss” and “calorie deficit calculator.” With 8.1 million monthly searches related to gyms, it remains one of the countries most concerned about body image.
The USA ranks sixth, showing high search volumes for terms like “how to lose belly fat fast” and “best diet for weight loss.” Its 38.2 million gym-related queries each month point to nationwide insecurity about fitness and appearance concerns.
Japan takes seventh place, with weight management at the top of the list of insecurities. On average, there are 890.40 gym-related searches for every 10,000 people, showing a consistent desire to stay fit among the Japanese.
Canada ranks eighth, with a strong interest in fitness and appearance. Canada generates around 1.9 million gym-related searches monthly, equivalent to roughly one search for every 20 residents.
Australia wraps up the list of the most body-conscious countries. Monthly searches hit 73,100 for “how to lose belly fat fast” and 185,000 for “best diet for weight loss,” highlighting the country’s strong focus on fitness and appearance.
