Microsoft (NASDAQ: MSFT) has acquired the sports tournament platform Smash.gg in another plan to expand its gaming segment. Neither company has confirmed the value of the deal.
The acquisition was announced via a Twitter statement from the Microsoft Esports account. According to Microsoft, enthusiasts should expect more support and opportunities.
Smash.gg currently supports more than 6,000 active events.
Microsoft’s growing gaming segment
Microsoft wants to build a positive image in the world of games built on the Xbox platform. However, Microsoft’s gaming image changed after the company decided to shut down the Mixer live streaming platform in early 2020.
Microsoft’s gaming revenue hit $ 11 billion recently, although the company aims to reach three billion gamers. In particular, revenue from the Game Pass subscription service, which gives fans access to content from various studios, is increasing.
Smash.gg has been in the California industry for five years. The company’s goal is to build an active virtual world around the world.
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